1. General Information
We take the protection of your personal data very seriously. This Privacy Policy explains how we collect, use, and safeguard your information when you use our website.
2. Data Collection and Use
When visiting our website, certain information may be automatically collected, such as your IP address, browser type, device information, and pages you visit. We use this data to improve our website and to provide a better user experience.
3. Use of Meta Pixel (Facebook Pixel)
Our website uses the Meta Pixel provided by Meta Platforms Ireland Ltd. This tool helps us track the effectiveness of our advertising campaigns on Facebook and Instagram and to display relevant ads to users.
Data collected: Information about your browsing behavior (e.g., pages visited, actions taken).
Purpose: Marketing, analytics, and targeted advertising.
Legal basis: Legitimate interest in analyzing, optimizing, and efficiently operating our online presence and advertising (Art. 6(1)(f) GDPR).
Opt-out: You can adjust your ad preferences directly in your Facebook account settings.
4. Use of Google Analytics / Google Ads
We use Google Analytics and Google Ads (services of Google Ireland Ltd.) to analyze website usage and measure the success of our advertising. Google may use cookies and collect information such as IP address, browser type, and user behavior.
Data collected: Website usage data, ad interactions, device information.
Purpose: Web analytics, marketing, and conversion tracking.
Legal basis: Legitimate interest in measuring and improving our advertising and services (Art. 6(1)(f) GDPR).
Opt-out: You can prevent tracking by installing the Google Analytics Opt-out Browser Add-on.
5. Cookies
Our website uses cookies to enhance functionality and analyze user behavior. You can configure your browser to block cookies or to notify you when cookies are being set. Please note that some functions of the website may not work properly without cookies.
6. Data Retention
We retain personal data only as long as necessary to fulfill the purposes described above or as required by law.
7. Third-Party Disclosure
We do not sell or trade your personal data. However, data may be shared with service providers such as Meta and Google for the purposes mentioned above.
8. Your Rights
You have the right to request information about the personal data we process, as well as the right to request correction, deletion, or restriction of processing. You may also object to processing for direct marketing purposes.
